Norandex Building Products Distribution Company, Inc.
Eco-friendly and Energy-Efficient "Green" Products Co-op Ad
This multi-regional promotion must deliver a substantial amount of information and a long listing of branch locations. Through its strong color-oriented imagery to support the cause at hand, it was the first-ever of this program to appear in full color, stepping up the brands recognition against the competition.
Town Square Deluxe Vinyl Siding
On-line Advertising Mailer Program Ad Module
To communicate the ability of this siding panel to stand up against the toughest of situations,
and it's vast color offerings, a photo-illustration was created in Photoshop, using a studio product shot,
a boxing ring stock image and illustration techniques.
Akron Art Museum
14th Annual Akron Wine Auction Poster
A fund-raising event promotion for one of the area finest institutions.
The imagery of wine pouring into a sparkling glass, swirling in a mesmerizing current,
while superimposed on a spiraling scientific description of what happens when wine orally ingested,
is a virtual re-creation of the wine tasting experience.
Serpentini (formerly Merrick) Chevrolet in Strongsville, Ohio
Hanging Showroom Display Banners
These dynamic 4' x 10' banners feature the full line of vehicles displayed on the floor below.
Boldly increasing brand awareness and the dealership name, they introduce an exciting burst of color
and create a more intriguing interior space.
Crestwood Management
Collateral Literature
A business-to-business piece outlining the professional services offered by Crestwood.
My primary focus was to upgrade their minimal and outdated existing literature,
to match the look of their new website, utilizing tints of the logo colors and fresh images.
Norandex Building Products Distribution Company, Inc.
Americana Collection Logo and Product Literature
Traditional historic American characteristics embellish this products logo. The brochure, designed to enhance the readers experience through portrayal of beautiful large-scale images depicting historical use of shake shingles and classic Victorian charm.
Americana Collection Logo and Product Literature
Traditional historic American characteristics embellish this products logo. The brochure, designed to enhance the readers experience through portrayal of beautiful large-scale images depicting historical use of shake shingles and classic Victorian charm.
Norandex Building Products Distribution Company, Inc.
Full-Line Product Directory
A 44 page Catalog featuring all siding products and accessories offered, their features, specifications, warranty information and more. This merchandising tool geared toward contractors and consumers alike, also highlighted merchandising tools and programs. A resourceful tool designed for quick and informative reference, while offering helpful and pleasing visual elements, it serves business-to-business and business-to-consumer needs.
My involvement included design of many of the product-line, warranty, special coverage, special feature, and program logos, as well as direction of studio and on-location photography. The design carried through accompanying literature and sample cases for each individual product line.
East End Neighborhood House
100th Anniversary Commemorative Calendar
A calendar developed to commemorate a neighborhood community center's centennial year events.
Each spread features brilliant images capturing the heart and soul of the people the center serves,
along with a brief description of that month's commemorative events.
East End Neighborhood House
100th Anniversary Commemorative Calendar
The African Boabab Tree symbolizes strength,A calendar developed to commemorate a neighborhood community center's centennial year events. Each spread features brilliant images capturing the heart and soul of the people the center serves, along with a brief description of that month's commemorative events.
Two Hungary Sisters Catering
Identity Package
To identify with the client's ethnic background, classic Hungarian folk art embellishments and splashes of red,
add rich vibrance and sharp contrast to the sterile white or ambient black backgrounds.
Two Hungary Sisters Catering
Holiday Greeting Card
This original design was created using the folk style called Matyó, commonly found embroidered or painted,
on clothing and utilitarian objects. In this digital illustration I used curves and twists, t
o subtly configure a holiday tree.
Crestwood Management
Corporate Website
Phase I of the Crestwood's existence on the web. The goals were to present a distinguished appearance unlike its competitors and deliver a substantial amount of information while providing a pleasing visual experience. Images were carefully selected to convey the company's diligent practice of business diversity ethics.
CoolCleveland.com
Mobile App Icon and Supporting Graphics
Designed to capture the coolcleveland.com style, the online newsletter's mobile app icon, and its navigation buttons in a rough pen and ink style. Here are initial concepts and final art. The latter a bit more mundane, for various reasons. One of my personal photos greets the user as the app launches.
CoolCleveland.com
Website and Online Newsletter Headers
To usher in the next generation of CoolCleveland.com's email and online newsletters, a new design was conceived to expand upon the former monochromatic and stylized photo-illustrations. The new headers feature area sights as before, but as full color photo-images and a color-coordinated logo.
The Cleveland Performance Art Festival
Festival Book and Schedule of Events
A publication which documented what was once the largest festival of it's kind, this pocket-sized book was designed to conveniently accompany festival patrons and offer enticing images, interesting information,
as well as a comprehensive itinerary of the several-week long event. The cover design came to me through doing a series of thumbnails focused on a typographical approach coupled with a theatrical flair,
which I carried throughout the piece.
In the spirit of the event, I utilized high-contrasting colors of yellow and black,
strategically designed graphic elements, and vector illustrations with a theatrical theme.
With limited space and a large amount of information, some creative typographical solutions worked well
in maintaining the overall feel of the piece.
Copyright, David Szekeres 2012, 2013, 2014, 2015
